In 1962, at the age of thirty-two, Pierre Lafond founded the first post-prohibition commercial winery in Santa Barbara County. Two years later, he located a winery facility on Anacapa Street, just two blocks from the Pacific Ocean.
Santa Barbara Winery has become an extremely visible and successful wine concern, winning many medals for an array of wines. Lafond is now in the midst of a significant expansion in order to meet the desires of the consuming public.
Lafond was originally a retailer, and his wine and cheese shop was a meeting place for many of Santa Barbara's wine aficionados. He decided to go into wine production for two reasons: he enjoyed fine wines, primarily French, and it would be a good business venture.